Exposure.

It's the number one issue facing the racing industry. Increase its exposure and the sport will thrive.

That’s the core philosophy behind EquiLottery. Designed to work within the fiscal and legal realities of lottery corporations, EquiLottery allows lottery players and horseplayers to compete in the same pari-mutuel pools on live horse races. This dynamic boosts payouts through increases in handle, improves the overall racing product and provides an innovative new product for the lottery industry.

Please use this site to learn more about EquiLottery — how it works, why it works, marketing concepts and supporting data — and help bring EquiLottery to a lottery terminal near you.

EquiLottery News

Wednesday, February 25, 2015
"Indeed, the U.S. lottery industry sprung from the loins of the 'Sport of Kings' some 50 years ago. If the match-making duo of EquiLottery LLC and AmTote have their way, lottery and racing will soon reunite."
Friday, February 13, 2015
The Kentucky Senate passed SB74 today, a bill that would enable a lottery game based on the results of live horse racing, by a margin of 22 – 9 today in a morning session at the State Capitol in Frankfort, Kentucky.