Exposure.

It's the number one issue facing the racing industry. Increase its exposure and the sport will thrive.

That’s the core philosophy behind EquiLottery. Designed to work within the fiscal and legal realities of lottery corporations, EquiLottery allows lottery players and horseplayers to compete in the same pari-mutuel pools on live horse races. This dynamic boosts payouts through increases in handle, improves the overall racing product and provides an innovative new product for the lottery industry.

Please use this site to learn more about EquiLottery — how it works, why it works, marketing concepts and supporting data — and help bring EquiLottery to a lottery terminal near you.

EquiLottery News

Thursday, December 18, 2014
"AmTote has evaluated the feasibility and potential of this innovative product and is proud to stand with EquiLottery moving forward. We are excited about the opportunity to work with domestic and international lotteries in the months and years to come.”
Wednesday, November 19, 2014
We are passionate believers in a simplicity approach to great products — simplicity in design, simplicity in message and simplicity in consumer experience.