Exposure.

It's the number one issue facing the racing industry. Increase its exposure and the sport will thrive.

That’s the core philosophy behind EquiLottery. Designed to work within the fiscal and legal realities of lottery corporations, EquiLottery allows lottery players and horseplayers to compete in the same pari-mutuel pools on live horse races. This dynamic boosts payouts through increases in handle, improves the overall racing product and provides an innovative new product for the lottery industry.

Please use this site to learn more about EquiLottery — how it works, why it works, marketing concepts and supporting data — and help bring EquiLottery to a lottery terminal near you.

EquiLottery News

Thursday, January 08, 2015
According to the Courier-Journal, legislation was filed Thursday in the Kentucky State Senate by Sen. Julie Raque Adams (R-Louisville) that clarifies the statutory foundation for EquiLottery, a new lottery game based on the excitement of live horse racing.
Monday, January 05, 2015
Lotteries are searching for innovative gaming options that appeal to new and current lottery players, especially those in the millennial generation. So why is EquiLottery the answer?