Exposure.

It's the number one issue facing the racing industry. Increase its exposure and the sport will thrive.

That’s the core philosophy behind EquiLottery. Designed to work within the fiscal and legal realities of lottery corporations, EquiLottery allows lottery players and horseplayers to compete in the same pari-mutuel pools on live horse races. This dynamic boosts payouts through increases in handle and improves the overall racing product.

Please use this site to learn more about EquiLottery — how it works, why it works, marketing concepts and supporting data — and help bring “The Greatest Two Dollars in Sports” to a lottery terminal near you.

EquiLottery News

Wednesday, October 01, 2014
Cummings said that lottery and racing have the same problem in engaging millennials. EquiLottery offers the experiential excitement they crave with the convenience they demand.
Thursday, September 25, 2014
“We look forward to facilitating Mr. Cummings’ regulatory requirements in our state as he moves this exciting project forward.”