A recent story in the Albany Business Review focuses on the core of what EquiLottery is designed to be — a way for the lottery and racing industries to reach out to new players.
“The lottery and the racing industries have a similar problem,” EquiLottery CEO and Founder Brad Cummings said. “The younger generation is having a difficult time connecting to either one of those products.”
Coming from a New York perspective, the story also highlighted a study from Gaming Laboratories International that said EquiLottery is projected to deliver $270m in annual revenue in The Empire State.
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Bradford (Brad) Cummings