Albany Business Review: EquiLottery looks to attract “a new generation” of players

A recent story in the Albany Business Review focuses on the core of what EquiLottery is designed to be — a way for the lottery and racing industries to reach out to new players.

“The lottery and the racing industries have a similar problem,” EquiLottery CEO and Founder Brad Cummings said. “The younger generation is having a difficult time connecting to either one of those products.”

Coming from a New York perspective, the story also highlighted a study from Gaming Laboratories International that said EquiLottery is projected to deliver $270m in annual revenue in The Empire State.

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Bradford (Brad) Cummings

EquiLottery LLC

502-644-1454

brad@equilottery.com