EquiLottery is the next generation of lottery draw games built to engage modern consumers, fund good causes supported by lotteries and improve local economies.
Heralded as The Next Generation of Lottery Draw Games in North America, EquiLottery has made a name for itself in the lottery and horse racing industries since its public unveiling in July of 2014. A novel, responsible and legal way to grow the pie for lottery and horse racing, this game concept allows players to enjoy a sport important to state and provincial economies while introducing an exciting and profitable new gaming option for state lotteries and their players. Products and services offered by EquiLottery include systems integrations, a plug and play mobile app, video streaming, intellectual property licensing, racetrack licensing, horsemen negotiations, race calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
Brad Cummings first developed the concept for EquiLottery in late 2009 as a response to a life-changing Breeders’ Cup experience at Santa Anita Park in Arcadia, California. Since then, he has spent years designing the game and business model to suit the needs of lottery and horse racing, two multi-billion-dollar industries of vital importance to the states and countries they serve.
The initial success of the EquiLottery launch along with the proven track record of his first start up, a website called the Paulick Report he started in 2008 with internationally-renowned journalist Ray Paulick, has helped Cummings build a name for himself as an innovator with the persistence necessary to follow through on his vision. Cummings most recently served as COO of PM Advertising, a Lexington, KY ad agency specializing in Thoroughbred racing, penned a regular column with the Courier-Journal and previously served as a political operative in his adopted home state of Kentucky.