The buzz surrounding EquiLottery, a new lottery game tied to the results of live horse races, has been building since its launch last month with the announcement of key endorsements and sponsorships within the racing community. Today, this pioneering gaming company announces its first major public step forward within the lottery industry by entering into a partnership with lottery industry leader La Fleur’s Magazine.
“We are thrilled to count EquiLottery as a sponsor of La Fleur’s conferences and publications,” said Terri Markle, publisher of La Fleur’s Magazine. “Rarely have we seen this level of buzz for a new lottery product right out of the proverbial ‘gate’.”
Since its July 9th unveiling, EquiLottery has drawn significant attention from racing and lottery interests in 26 states and provinces and on 5 continents. Public presentations in New Mexico and New York have drawn further attention to the game, and for good reason.
“Lotteries are looking for new concepts in terminal draw games like this one that will maximize returns to good causes and not be subject to jackpot fatigue,” continued Markle. “This game is also a great way for lotteries to expand the customer base. We are excited to work with Brad Cummings, CEO of EquiLottery, and help him get his vision across the finish line.”
The partnership will include traditional advertising opportunities in La Fleur’s line of lottery publications including their bi-monthly magazine and international White Pages directory. EquiLottery will also be the presenting sponsor for the Best Event Fleurry Awards featured on La Fleur’s online TV channel and presented at the La Fleur’s 2014 Lottery Conclave in Austin, Texas on November 17 in conjunction. The Texas Lottery is the co-host of the conclave.
Additionally, EquiLottery will be a summit sponsor for the La Fleur’s Interactive Summit on November 19, the final day of the same 2014 Lottery Conclave. Along with full branding integration during the day’s events, EquiLottery CEO Brad Cummings will be featured on a panel of lottery experts discussing interactive developments in the lottery industry.
“We have been actively looking for ways to directly engage with our future lottery partners around the globe,” said Cummings. “Their 22-year track record of success in the lottery industry coupled with an unbridled passion for the industry they serve made this an easy choice. We look forward to expanding our global lottery reach with this new partnership.”