After just over a year in business as North America’s newest draw game solution, EquiLottery has officially joined the North American Association of State and Provincial Lotteries (NASPL) as an Associate Member. Joining other members of the lottery vendor community, EquiLottery looks to expand on the momentum it has built since July of 2014 when the lottery game based on the results of a daily live horse race was first introduced to the general public.
“We are thrilled to be an official member of an organization as well regarded as NASPL,” said EquiLottery President & CEO Brad Cummings. “This membership is an investment in our future, and even more importantly, an investment in an industry so dear to us. We look forward to this being the beginning of a long term relationship with NASPL and the many lotteries they represent.”
A daily $2 live action draw game based on the results of live horse racing, EquiLottery represents a next generation in draw games that makes the drawing as much a part of the lottery experience as the actual winnings. Research conducted over the summer of 2015 shows that players are drawn to the live action excitement of horse racing, love the ability to watch races on their mobile devices and would play often with minimal cannibalization of other lottery games. Testing also shows that many game attributes specifically appeal to the millennial generation.
“We are excited to have new vendors enter the lottery space as state and provincial lotteries look for ways to expand their game portfolios and increase their contributions to the good causes they support,” said NASPL Vendor Relations Director Jake Coy. “With this in mind, EquiLottery is a welcome addition to our vendor community.”
Bradford (Brad) Cummings