In a recent article from Gaming Today titled “Horse racing lotteries could be something worth exploring”, writer Robert Mann advocates for EquiLottery as a way to boost lottery proceeds and engagement.
“A lottery concept developed by a company called EquiLottery in which lottery winners are determined by horse racing results recently caught my eye. It’s a great idea that might pump some added life into horse racing as well as give lottery players something new to determine winners…Any state lottery commission would do well to think about an alliance with EquiLottery.”
For the rest of this article, click here.
Bradford (Brad) Cummings