The Kentucky HBPA, one of the country’s largest horsemen’s organizations, has endorsed EquiLottery, the innovative lottery product based on the results of live horse racing.
Brad Cummings, EquiLottery’s founder and chief executive officer, called the stamp of approval from the Kentucky division of the Horsemen’s Benevolent & Protective Association “an important piece in moving the game towards adoption in its home state of Kentucky and beyond.”
“We are delighted to count the Kentucky HBPA as core supporters of our mission to bring the excitement of live horse racing to the masses through our unprecedented lottery experience,” Cummings said. “This organization has been a friend of EquiLottery since our public unveiling, and their support has been foundational in our continued momentum. We thank their entire leadership team for standing with us while we have dedicated ourselves to creating this new distribution and revenue opportunity for horse racing and increasing returns to the good causes supported by state lotteries around the country.”
The Kentucky HBPA represents about 6,000 owners and trainers racing at the commonwealth’s five Thoroughbred tracks, working on issues such as funding and increasing race purses, ensuring safety measures at the track and assisting in services that take care of the professional and personal needs of their members. The Kentucky HBPA is the second such organization to show public support for EquiLottery, following the endorsement of West Virginia Racing United, an advocacy group comprised of horsemen’s associations in the Mountain State.
“We have been thrilled to support Brad and his vision for EquiLottery over the years,” said Kentucky HBPA president Rick Hiles. “It is so vital that we bring new people into the sport for this industry to have the bright future we all know it can enjoy. While we welcome any new revenue opportunities, the HBPA is most enthusiastic about the chance to introduce millions of people across the country to the excitement of live horse racing through this important innovation. EquiLottery is by far the best model we have seen to accomplish this goal. We wholeheartedly back this product and ask state leadership in Kentucky to do the same.”
Since its public announcement over the summer of 2014, EquiLottery has worked diligently to develop its lottery product based on the results of live horse racing. The company has structured agreements with lottery-industry leader IGT Global Solutions and tote-system leader AmTote International to deliver a cohesive lottery experience for state lotteries and their players.
EquiLottery recently announced its first racetrack agreements with Penn National Gaming’s Hollywood Casino at Charles Town Races and Eldorado Resorts’ Mountaineer Park, both in West Virginia. The Kentucky-based company is also in development on its IOS and Android mobile app that will allow players to watch races live and on replay, scan tickets and set push notifications for upcoming races — all from the convenience of their mobile devices.