After three weeks of our Why Millennials Love EquiLottery series, are we really telling you this research points to Millennials being like every generation before them when it comes to lottery appeal? In a word, yes. Lottery is hardly a new concept, dating back to the Han Dynasty in 205 BC funding projects such as … Continued
Why Millennials Love EquiLottery: The Perfect Prize Experience
It’s the entire experience of winning and not just the bottom line payouts that matters most to Millennials. And this is ultimately reflected in an 82% – 8% net prizes score for a generation that normally looks beyond lottery for their entertainment.
Why Millennials Love EquiLottery: It’s Social and Experiential
Millennials are 37% more likely to recommend our game to their friends than Ipsos’s average for the lottery games they’ve tested over the years.
Why Millennials Love EquiLottery: It’s Relevant, Authentic and Unpredictable
Millennials aren’t looking for the same old lottery game. Bring this generation something unpredictable that works in their day to day lives and watch them embrace the lottery in an unprecedented way.
Why Millennials Love EquiLottery: An Introduction
But it’s the Millennial scores that really set EquiLottery apart from the crowd. Unlike other attempts to reach this age group, EquiLottery isn’t targeted for Millennials, it just happens to be for Millennials.
EquiLottery Continues Kentucky Momentum with Ellis Park Agreement
EquiLottery and Ellis Park have entered into a broadcast rights agreement that will allow races from the Henderson, Kentucky racetrack to be utilized in conjunction with EquiLottery’s lottery game based on the results of live horse racing.
209 Million Examples Why People Love Horse Racing
Horse racing is incredibly well positioned to retake the mantle as one of our great past times. At two minutes or less per race, it’s even formatted to fit into this era of short attention spans and entertainment on the go, especially when presented through a mobile app.
Kentucky Downs and EquiLottery Enter Broadcast Rights Agreement
Kentucky-based entities Kentucky Downs and EquiLottery have entered into an agreement that will allow the use of races from the Franklin, Kentucky racetrack as the basis for EquiLottery, a new lottery game based on the results of live horse racing.
EquiLottery Joins Forces with the Thoroughbred Aftercare Alliance
EquiLottery is proud to join forces with the Thoroughbred Aftercare Alliance as its newest industry stakeholder member. The TAA is the national leader in accreditation and financial support for aftercare organizations…
Kentucky HBPA Endorses EquiLottery as “Important Innovation” for Racing
“The HBPA is most enthusiastic about the chance to introduce millions of people across the country to the excitement of live horse racing through this important innovation,” said KY HBPA President Rick Hiles. “We wholeheartedly back this product and ask state leadership in Kentucky to do the same.”