It is amazing to see the record crowds at Churchill Downs for both the Kentucky Oaks (123,763) and Kentucky Derby (170,513), which is more than double the attendance of last year’s Super Bowl. When racing is supposedly down across the country, its biggest events are bigger than ever. So what does that mean?
Simply put, “If you build it, they will come.” There are a handful of races each year that break into the everyday pop culture lives of Americans and prove to be successful by any measure. EquiLottery wants to be part of building that bridge to the other great days of racing around the country that are lesser known. Giving people an easy, convenient way to be a part of the races delivers an exciting live-action-lottery experience while bringing people closer to these amazing animals and competitors.
Weekends like this one make it clear that racing still has its best days ahead of it. We believe, with an eye on innovation, the opportunity is there for a real racing renaissance. After all…
“There’s something about the outside of a horse that is good for the inside of a man.” — Winston Churchill
Bradford (Brad) Cummings